What We Are Looking For
Opportunities we actively pursue
If any of the following describe your business, we would welcome an introduction.
- Wholesale purchasing accounts
- Authorized reseller and distribution opportunities
- Direct brand relationships
- Product catalogs and price lists
- Volume and case-pack pricing
- Special buying opportunities
- New product launches
- Regional distribution opportunities
- Long-term purchasing accounts
Product Categories
Core categories we are building
These are our focused consumer product categories as we develop qualified supplier and approved-channel relationships.
Household Cleaning & Supplies
Cleaning products and household supplies for everyday consumer demand.
Personal Care & Beauty
Personal care, beauty and hygiene products from qualified suppliers.
Health & Wellness
Everyday health and wellness products suited to approved sales channels.
Pet Care
Pet care essentials and related consumer products.
Home & Commercial Maintenance
Maintenance products for household and commercial applications.
General Consumer Packaged Goods (CPG)
Established consumer packaged goods across relevant everyday-use categories.
We do not imply authorization before approval. If your product line fits these categories, we welcome a conversation about purchasing terms and approved U.S. sales channels.
How We Work
What partners can expect from us
Our partnerships follow a consistent standard of communication, review and respect for supplier policies.
Professional Communication
We keep communication clear, documented and responsive, and we ask the same of our partners so decisions can move forward without confusion.
Structured Product Review
Catalogs, price lists and product data are reviewed methodically against our purchasing focus, and we share realistic feedback on fit.
Respect for Brand Policies
We follow applicable MAP, pricing, channel and reseller policies and seek written marketplace authorization where required.
Long-Term Development
For qualified opportunities, initial purchasing capacity is up to $5,000 per opening order, with reinvestment and order scaling based on product performance and sell-through.
Partnership Requirements
Information that helps us move quickly
Not every item is required for a first conversation, but the more you can share, the faster our team can evaluate the opportunity.
- Completed wholesale application (if required)
- Current product catalog
- Wholesale price list
- Minimum order quantity (MOQ) requirements
- Case pack and unit configuration details
- Resale restrictions, if any
- MAP (Minimum Advertised Price) policy
- Approved sales channels
- Payment terms
- Shipping terms
- Freight policies
- Return and damage policies
- Authorization or distribution documentation
- Assigned sales representative contact
Partnership Inquiry
Introduce your company
Complete the form to organize your details, then email them directly to our partnership team. The website does not send or store the form.
FAQ
Frequently asked questions
Answers to the questions suppliers and partners ask most often.
Next Step
Introduce Your Company to Alpha Trade
Whether you represent a single brand or a broad wholesale catalog, we would be glad to learn about your business. Start the conversation and our team will follow up with clear next steps.
